Designed by a Sanrio designer who goes by the name Amy, real name Emi Nagashima (永嶋 瑛美). Her mother is portrayed as a fashion designer who designed the ribbon on Bonbonribbon’s head. Bonbonribbon (ja:ぼんぼんりぼん, Bonbon ribon) is a pink rabbit character who is drawn wearing several ribbon bows. Setani wanted to make something different from the usual Sanrio cuteness, and the character was inspired by a salmon her daughter liked when she was three. Designed by Ai Setani (瀬谷愛) who also designed Kirimichan. The character debuted following a contest run by Sanrio to introduce new characters based on Japanese food, in which Gudetama came second to Kirimichan. She is portrayed as a character who is sensitive and easily falls apart into a small heap of flour. The toys come with small scented packets so they can be used as air fresheners. Gudetama merchandise is also available, ranging from stationery to confectionery to toys. In addition to typical merchandise like bags and stationery, actual salmon fillets and salmon flavored candy branded with Kirimichan on the packaging have also been sold. Moppu is a white bear character who, according to official character profiles, got his name because he wears his blanket everywhere, trailing it behind him like a mop.
Per official profiles her birthday is on May 7 (Powder Day). According to official profiles Bonbonribbon’s birthday is August 8 and she is a fashionable girl who likes to sing and dance, and wants to become an accessory designer. Plasmagica is composed of 4 Mumon girls, the cat girl Cyan (シアン, Shian) (Guitar and Vocals, voiced by Eri Inagawa), the rabbit girl ChuChu (チュチュ, Chuchu) (Guitar and Vocals, voiced by Sumire Uesaka), the dog girl Retoree (レトリー, Retorī) (Bass and Vocals, voiced by Eri Kitamura) and the sheep girl Moa (モア, Moa) (Drums and Vocals, voiced by Ayane Sakura). Beatcats (ビートキャッツ, Bītokyattsu) are a group of cat characters, each of a different color, that are marketed as a virtual band. Plasmagica (プラズマジカ, Purazumajika) is an all-girl fictional band who debuted in Sanrio’s iOS game Show by Rock, which is geared towards young boys. The band is formed by strange corporation president in order to grow to become the best rock band. In 2010 The New York Times described San-X as a smaller, nimbler company, with potential to surpass the Sanrio corporation.
Kawaii French Baguette Keychain The name San-X derives from an earlier logo which was a row of three X characters. Rilu Rilu Fairilu (リルリルフェアリル) focuses on Fairilu, young fairy characters. Cogimyun (ja:こぎみゅん) is a Cogimuna (コギムーナ) wheat flour fairy character who is white and fluffy and floats in the air. The Sanrio Danshi group is marketed towards girls and has a character Twitter account showing depictions of their daily lives, which according to Sanrio reached 100 000 followers within two months. A short TV anime series was created in 2016, which explores her daily life in the workplace with her co-workers. The character Ojapon (おじゃポン) was created to promote the game, and was entered into the 2014 Yuru-chara Grand Prix. The Hapidanbui characters have gone up in the Sanrio Character Ranking since Sanrio created the group and began promoting them. Yoshikitty is character based on Japanese musician Yoshiki created in 2009 by Yuko Yamaguchi. Kirimichan was originally created in 2013 as part of a in-house competition at Sanrio to create food based characters, and was then selected as the winner in an online poll. Stitch then saves Yuna and she apologizes to him for not believing him.

Two yokai who look like pineapples then attack the pineapple factory, peeling the unprocessed pineapples and eating their flesh. Stitch is more interested in eating the pineapples. On Halloween, Yuna and Stitch meet the son of the famous vampire Dracula, Count Dracula Junior, who goes around Izayoi eating everyone’s trick-or-treating candy. Yuna gets sick on the day of a festival and Stitch goes with Angel instead. He operates in groups, and perspires 10 buckets of sweat per day. Wish Me Mell is portrayed as living with her friends in the fictional magical world of Merci Hills (メルシーヒルズ, Merushī hiruzu) where everyone is living happily while their feelings are connected towards each other and words like «thank you» can bring warmth to everyone’s hearts. The radio show plays soothing music while various Sanrio characters make occasional appearances. In April 2017, Melo began hosting a radio show called «めろぉのフレンズソング» on the internet radio network TS ONE. Stitch finds out it’s a tanuki pretending to be him and tries to show Yuna the truth.